What Niche Marketing

(c)Copyright Faye Brown
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Do you understand what your niche market is? Do you know
how to target your best prospects?

You often hear people talk about niche marketing, but are you
entirely sure what your niche market is. You have to determine
who is in the greatest NEED of your product or service.

Why would you have to know your niche Market? Well think
about it, you want to get your advertising out to the people that
would benefit and might be interested in your product or service.
If you are selling golf equipment you probably don’t want to
advertise to pet owners looking for dog training items. You
would want to focus your attention on someone who needs a
lighter club or wants the best balls for better accuracy.

What is the age range of your customer or business partners that
you are trying to attract? Is your target audience anyone or is it
geared to a specific age group, mom’s with kids, retired people,
or maybe the baby boomer generation.

You also need to know the demographics of your niche market.
This is determined by what countries or area of you countries that
you are able to do business in. Getting to know more about the
population and income levels of you market will help have you to
better placement of your advertising.

Once you have your niche market understood you can create
advertising that is focused on the your best target market. This
saves time and money and helps you get the best conversion
rate of your advertising budget.

Do you have more than one niche market. That is entirely possible.
Yes, even if its just for one product or service. Multi markets may
be able to benefit from what you offer. To get the most benefit
devote more time or money into your ideal target market and then
follow with the next niche market. Always start with the largest
group first.


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