How Your Marketing Mix Can Improve Profit

Bobette Kyle

Your marketing mix is the combination of promotions,
products, places (distribution channels), and prices you
chose for your business. Including both short term and long
term strategies improves profitability.

Long term strategies build brand/company awareness and give
sales revenue a permanent, gradual boost. Short term
strategies create a temporary, immediate revenue boost by
giving buyers an incentive to purchase.

By implementing both long and short term strategies, you can
attend to immediate sales goals while building your business
reputation and goodwill. Some examples of both types of
strategies are below.

Long Term Marketing Strategies

Branding. General advertisements and other high profile
activities contribute to your company's image. These points
of contact with your target customer help mold your image,
which in turn can create loyalty from your customers.

Philanthropy. Donating money, services, and/or time can
build trust and a positive image for your business.
Philanthropy contributes both toward your branding efforts
and your company's internal well being.

New Product Pipeline. New products in development represent
your future sales. If you get feedback from your customers
or potential target market then design new products (or
change existing ones) to meet their needs, you are ensuring
a demand for your products in the future.

Short Term Marketing Strategies

Reduced Price Sales. Limited time sales encourage customers
to act. You likely have customers intending to buy but have
not "gotten around to it". Holding a sale will give them
incentive to purchase.

Group Discounts and Offers. Discounts or other offers to a
specific group can help exposure your business to new
customers, resulting in a sales surge.

Pay-Per-Click Search Engines. Pay per click search engines
are another way to become visible to new customers. Use them
carefully, however. Do not bid more per click than the
profit you expect to make from that click.

Search Engines

High search engine placement can produce both short term and
long term results. Short term, you can gain immediate sales.
Long term, results come as potential business partners find
your site.

Do not, however, become obsessed with search engine
optimization to the detriment of your other marketing
strategies. Search engine marketing should be one part of a
more comprehensive plan. Include other marketing strategies
in your plan to reach additional customers.

I do not put a lot of time into search engine optimization -
two or three hours a month at the most. Instead, I focus on
quality content, which in turn creates strong rankings for
my site. This approach has gotten me results with Google -
close to 1,000 visitors a week through their free search
engine.

Help Creating an Effective Marketing Mix

More ideas for creating an effective marketing mix are in my
planning guide. Go here to learn more:
http://www.websitemarketingplan.com/bookinformation.htm

Bobette Kyle is author of the Marketing Plan Guide "How Much
For Just the Spider? Strategic Web Site Marketing for Small
Budget Businesses", named one of the top 15 books of 2002 by
NonFictionReviews.com. Read more about the guide here:
www.websitemarketingplan.com/book_information.htm
Provided By: Marketing and Advertising

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Autoresponders and Spam In Online Marketing. What You Need To Know

Faye Brown

There are laws against sending spam. There are
even laws that you must adhere to when you send
out email that was requested. No matter what type
of email you are sending out, the chances are good
that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws
in various states in the US, each commercial email
that you send must include your name or business
name, your street address, city, state, zip code,
and phone number. You must also include
instructions that will allow the recipient to remove
themselves from your mailing list. If you fail to do
any of this, you are essentially breaking the law in
various states – no matter what state or country you
live in!

Protect yourself from spam complaints in any way
that you can. Make sure that when a customer
requests any type of information from you that an
email is sent requesting confirmation before any
other email is sent. If someone is placing an order
from you, include a check box on the order form,
asking for permission to send them periodic emails.
Never use your autoresponder to send unsolicited
commercial email!
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AGLOCO, What’s The Online Buzz About?

Faye Brown

In my Internet marketing experience, I have looked at many sites, signed into many program and bought many new tools to make marketing easier. I recently came across this program that I think is the very best thing to hit the Internet and it is totally free. AGLOCO is the name of this amazing opportunity.



Algoco is a new Global Community that is owned by its members and the members will reap great rewards.

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Agloco gets paid by companies to extend their offers to Agloco Members by means of our Viewbar software, but you are not rewarded for viewing advertisements. You are rewarded for doing your surfing in the viewbar. Agloco awards that money back to all the members. The only piece that is not shared by it's members is 10% and that goes to the management company.

Refer members to the community and create additional income for helping Agloco grow. By means of the Referral Program, Agloco compensates those who are working to erect this Worldwide Community. The more members you refer to the community, the more shares you will have, which creates higher earnings for Agloco to distribute to its shareholders.

So, what's the catch, this sounds to good to be true?
No catch. Join up, invite your friends and associates, download the no cost Viewbar software and surf the Internet as you customarily would. Your normal online activities generate money that is not currently given to you. Playing a game or answering your email with the tool bar open, it all that is required by you. You may close the tool bar at anytime and are not penalized for it. That's all there is to it.

Privacy Counts, This is not a List Building Strategy.
Your personal details will at no time be rented, sold, or given to anyone else. Your personal information remains safe and secure. Bulletproof privacy is a core promise of AGLOCO.

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